Oncologia 360 is an oncology educational platform for physicians. Its value proposition was born as a challenge focused on a new format for medical education in oncology, offering the right content at the right time.
The visual identity was designed to bring the project to life, bringing to its essence a modern and versatile brand that has a color palette that transcends the traditional conventions associated with the health area, moving away from the usual shades of green and blue, and a logo and typography strategically designed to convey a message of credibility and trust.
The versatility of Onco360's visual identity is evident in its ability to adapt to different formats, media and environments, ensuring consistency in its presentation, whether in printed or digital materials or at events, the brand maintains its visual integrity, consolidating itself as a reference in the oncology educational scenario.
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Identidade Visual | Oncologia 360
Laura Mallmann
2023
Laura Mallmann
2023